A Bath-based consumer data firm has been bought by an industry rival.
Lifestyles Online, based in North Parade Buildings, has been bought by the Leeds firm Callcredit Information Group for an undisclosed amount.
Lifestyles Online, which employs 16 members of staff, provides targeted consumer data for UK and European marketing teams.
Co-Founders of the firm, Craig Carr and Stacey Dunstan, said in a statement: "This acquisition is testament to the continued hard work and strategy of the Lifestyles Online team. The strategic fit with Callcredit couldn't be better and allows us to further develop innovative market leading solutions and accelerate our growth plans.
"This reinforces our market leading presence in the UK and we look forward to working alongside the Callcredit team."
Mr Carr added that all 16 jobs would remain and the company was now looking to expand.
Managing director of Callcredit Marketing Solutions, Chris Savage, said: "This investment demonstrates that Callcredit are rapidly evolving and investing in the future and highlights our desire to fulfil our clients requirements in both on line and off line environments. This acquisition of Lifestyles Online will bring increased capability for Callcredit and an enhanced suite of services and solutions for our clients."
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