Fifty Shades of Grey trebles profits for Bath sex toy sellers Lovehoney.
The online firm has reported profit after tax trebled in the year to March 2013 from £750,000 to £2.25 million.
Turnover increased by £8 million, from £15.6 million to £23.6 million, as the company experienced strong website growth in the UK and internationally.
The company, based on Locksbrook Road, has attributed its financial success to the launch of its exclusive range of Fifty Shades of Grey merchandise developed in association with author E L James.
In 2012 some of the firm's sex toy range increased sales by more than 200 per cent.
During the last two years Lovehoney has more than doubled its number of staff from 55 to 120.
Co-founder Neal Slateford said Lovehoney had taken advantage of the switch from the high street to online shopping.
"We have been very effective in becoming the leading online destination for sexual happiness shoppers. They know they are going to get the product they want, at a good price, delivered quickly and discreetly. We have plans to take this offering to a large number of international markets, starting with France and Germany.
"We have captured a significant number of new customers this year with our TV advertising campaign and we have the most incredible community of loyal Lovehoney customers. Using their feedback, we continue to respond to customer demands by innovating both on our website and with our product range."
Lovehoney hit TV screens last month when the firm launched its first Christmas advert campaign.
According to the company festive sales grew by 45 per cent and the enterprise enjoyed its busiest month in its 11-year history.
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