Bath has been seeing how the Rec might look if plans go ahead to redevelop the sports ground.
Hundreds of people have already visited a special exhibition detailing the proposals being put forward by Bath Rugby to deliver a modern sports complex in the centre of the city.
Long-awaited artists' impressions have revealed how the new 16,500-capacity stadium would transform the club's outdated facilities and open up a key stretch of riverside.
The most controversial change is a new West Stand, with a river frontage and walkway alongside a new club shop and cafe.
The North Terrace and existing clubhouse would also be redeveloped, and there would be a new and covered East Stand, which will continue to be removed at the end of each season so The Rec can be used for other sports and cultural events.
The existing South Stand would be kept and extended.
The club is working with international architects Wilkinson Eyre, which designed Bath's new bus station and would have designed Sir James Dyson's aborted riverside school.
The exhibition has been held as Bath and North East Somerset Council refused an application to register the Recreation Ground as a Town or Village Green.
Kelly Bullock, 31 from Upper Weston, said something needed to be done or Bath risked losing the club from the city.
"To increase the stadium to 16,000 that's more visitors to the city and more revenue. These are really good proposals and I really hope they are successful. This is not just great for the rugby club but for the rest of Bath too."
Bath rugby supporter, David Barnes, 70 from Fairfield Park, said he liked the design and was enthusiastic about the plans.
"I love it. I think it's innovative design. We need to build something that is 21st century - we shouldn't be looking back all of the time. This will add something to the city.
"Bath Rugby has been here since 1865 - it's not going anywhere - it's a massive revenue stream for Bath city."
Bath Rugby brings in £26.7 million to the Bath economy and attracts 4.5 million visitors to the city every year.
However, some people visiting the exhibition said they had concerns about the visual impact for the proposals to the West Stand.
Season ticket holder Jon Mills, 44 from Widcombe, said the plans were about the future of Bath.
"It is important for the future of the city as well as the rugby team and the Rec. The buildings here are in such a poor state.
"I am nervous about the proposals for the West Stand and I hope it won't ruin the sights within the city."
Andy and Carole King, who live in the city centre and are both town planners, said they supported the club but did not want the city to lose its views.
"I am concerned about the loss of some of the views above the weir, which are an important part of Bath. My concern is the materials they will use."
Chief executive Nick Blofeld said the purpose of the weekend exhibition was to give people the chance to have a look at the plans.
"There has been a lot of rumour and misinformation but this has given people the opportunity to see the plans and allows them to give feedback. We are almost there but we need to listen to the feedback."
The club says it cannot put a final price tag on the development, which would be funded by Mr Craig.
Work would be largely carried out in the next two close seasons.
The club expects to submit a planning application in the next few months and staged the new round of consultation events to gauge reaction.
The exhibition will be on display at the Rec until 4pm today and from 11am-4pm tomorrow.
The content of the exhibition boards and a feedback form are available online at www.bathrugby.com/recredevelopment from tomorrow.
