Bath's artisan quarter has received a boost after an upsurge in shoppers.
The latest footfall survey for the city has revealed an increase across most streets and shopping areas including Walcot Street, which has enjoyed a 37 per cent increase in pedestrians – the largest increase in the city centre.
The findings of the survey, which was conducted in December, show that the largest percentage annual increase in footfall was at the entrance to Beehive Yard on Walcot Street.
One theory for the increase is the closure of the Podium complex and its conversion to Waitrose, which has encouraged shoppers to explore more of Walcot Street.
Sam's Kitchen and Deli is one business that has benefited from the increase.
Owner Sam Wylde said: "This area of Bath has seen a lot of new independent businesses starting out over the last few years and we feel as an area we are setting ourselves apart.
"There are a lot of new and exciting things happening and nothing we are doing is old hat. The results are a testament to our hard work and it's great to welcome new customers and show them something new."
The survey, conducted by Bath Business Improvement District (BID), also reveals that other parts of the city centre have enjoyed sharp increases in pedestrian numbers, with Upper Borough Walls up 30 per cent and the junction of The Paragon and Broad Street up 26.5 per cent.
Andrew Cooper, the manager of the Bath BID, said: "It is a mark of retailers' dedication that an area of Bath that prides itself on its independent spirit is flourishing despite these difficult economic times. These figures suggest that Walcot Street is enjoying something of a mini-boom.
"This is fantastic news for Bath, as it shows that the city has a strong blend of high street brands and resilient independent businesses. This factor help ensure Bath distinguishes itself from rival shopping destinations in the region."
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