The Roman Baths attracted more than one million visitors last year.
The visitor attraction, which is managed by Bath and North East Somerset Council, has been named the third most-visited heritage site in the UK, after the Tower of London and Edinburgh Castle.
Figures released from the Association of Leading Visitor Attractions (ALVA), ranked the Roman Bath and Pump Room at number 19 of all major visitor attractions after it welcomed 1,064,177 visitors last year.
However, visitor figures for 2012 were down by six per cent on 2011 when 1,130,857 people made the pilgrimage to the Roman site - the highest figure for 25 years.
Last year's drop in visitors has been blamed on the Olympics and bad weather.
As part of the ALVA report, the group's director Bernard Donoghue, emphasised the success of refurbished attractions, such as the Roman Baths, suggesting investment offered clear benefits to the economy.
B&NES has made a series of changes to the heritage site, through its Roman Baths development programme, to enhance the visitor experience by conserving the monument, re-telling the Roman story and making it more accessible.
Councillor Cherry Beath (Lib-Dem, Combe Down) cabinet member for sustainable development, said: "The Roman Baths has become ever more popular since the first phase of developments were completed, which is a testament to the hard work of all the staff involved, and the effectiveness of new measures to enhance the experience.
"It's notable that nearly all of the other visitor attractions placed above the Roman Baths offer either significant or 100 per cent free admission – making our heritage site among the most popular of the charging attractions – another truly remarkable achievement.
"Planned investment in the site by Bath and North East Somerset Council in 2013 and 2014 includes the project to deliver step-free access to the Roman Temple Precinct beneath the Pump Room, which will make the site 90 per cent accessible to everyone.
"We will also improve the presentation of the finest piece in the museum's collection – the life-sized gilt bronze head of the goddess Sulis Minerva."
Improvements to the Roman Baths have included costumed characters who meet the public every day, the introduction of British Sign Language guides for the hard of hearing and audio description guides for the visually impaired, making the site more accessible to wheelchair users and people with restricted mobility and conserving ancient stonework.
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