A Bath bar which launched the city's first "all you can drink" nights is understood to have withdrawn the promotion.
Bonsia Bar, in John Street, opened five weeks ago and has regularly been running nights where customers pay a one-off entry fee of as little as £15 and then drink alcohol for free for the rest of the night.
Licensee Rupert Samuel initially defended the move, saying he was careful to make sure his customers did not drink to excess and that his business was simply filling a gap in the market.
However, after intervention from Bath and North East Somerset Council, it is understood that he will not be running them anymore.
Speaking yesterday, before the decision was taken, he said: "They happen all over the country in all kinds of cities and Bath hadn't got a bar which did it, so that is why I decided to do it.
"It isn't one of those things where you can drink yourself silly. The council's licensing officer came and had a chat with me and was absolutely fine with what is going on. He is happy with all the precautions we put in place."
Mr Samuel said the events had three rules which say people cannot buy more than one drink at a time, they can only buy up to double measures (ie no mixing drinks into the same glass) and that people would not be served once they were too drunk.
He shrugged off concerns that he was in breach of the Home Office's mandatory code on selling alcohol responsibly, which lists "all you can drink" nights as an example of banned promotions.
Tackling late-night trouble caused by alcohol is high on the list of priorities of Bath and North East Somerset Council, Bath police and the newly-elected police and crime commissioner Sue Mountstevens.
The council's licensing officer visited Bonsia on Tuesday night and came to the conclusion that it was not doing anything wrong.
However, Councillor David Dixon, cabinet member for neighbourhoods, said that although there had not been any problems so far, the local authority did not want to see any similar future events taking place.
He said: "B&NES Council will not tolerate "all you can drink" nights, which are in direct contravention of the Licensing Act 2003 conditions governing irresponsible promotions.
"A licensing enforcement officer made an unannounced inspection of the Bonsia Bar on Tuesday night to ensure that people were not being served alcohol irresponsibly.
"Although the officer found that the manager was taking steps including ensuring that alcohol was not served to anyone who was already drunk and preventing anti-social behaviour, the council has made it clear to the manager that any future "all you can drink" promotions from this or any other licensed premises are unacceptable and will face strict action."
The council added that last night Mr Samuel told them that he would not be running any future events of this kind.
The promotion, which came at a time when the health implications of alcohol are being highlighted, has been criticised by a number of local bodies.
Bath neighbourhood inspector Steve Mildren said the police worked in partnership with B&NES Council to make the city's night-time economy a safe place.
He said: "We oppose promotions that encourage people to drink excessively. It is irresponsible and can have an adverse effect on people's health, as well as leading to increased drunkenness, anti-social behaviour and crime on the city's streets."
Henry Brown, chair of the Federation of Bath Residents' Associations, added: "It seems like a very irresponsible promotion.
"There have been a whole string of events in Bath over the past few years where young people have got into trouble and even died, where alcohol has been a clear contributing factor."
It has also been condemned by both the University of Bath's students' union president Chris Clements and Bath Business Improvement District manager Andrew Cooper.
Mr Clements said: "We would be extremely concerned by any promotion which may encourage irresponsible drinking and leave some individuals vulnerable."
The charity Alcohol Concern's director of campaigns Emily Robinson added: "Bars need to act responsibly in the way they sell booze because alcohol misuse ends up costing us all.
"Binge drinking can lead to all sorts of health problems for people and clearing up after drunken nights out puts a terrible strain on ambulance staff, hospitals and the police."
