Avon and Somerset Police is borrowing the world's fastest police car in a bid to slow motorists down.
Avon and Somerset police is using the 350bhp Ariel Atom which is fitted with police livery, the latest aerodynamic Hella pursuit lights and emergency equipment.
The £38,000 car can sprint from 0-62mph in just 2.5 seconds and a variant of the model holds the lap record at the Top Gear test track.
That makes it faster than the Lamborghini Gallardo LP560-4 Polizia used by Italian police, the Audi R8 GTR driven by officers in Germany, and a Ferrari FF used in Dubai.
Avon and Somerset police have borrowed the Atom from local manufacturer Ariel for the summer while it promotes its new campaign, Safer Rider.
It is hoped the eye-catching machine will dissuade bikers from riding dangerously as it is displayed at promotional events across the South West.
Andy Parsons, a roads policing sergeant, said: "I am really excited that Ariel has joined with us to bring Project Safer Rider to fruition."
