They have been an integral part of play rooms for almost 30 years but a firm from Bath is hoping to introduce a new generation to Sylvanian Families.
Highlight PR, which has offices in Charles Street, has been hired to manage the PR and social media for the toy range by the firm EPOCH.
The Bath-based company will also handle the PR for the Aquabeads art range.
Sylvanian Families was created in Japan in 1985. Around 100 million Sylvanian figures have been sold worldwide since the launch, and today the brand accounts for 20 per cent of all doll play sets sold in the UK.
Highlight PR will be working with EPOCH to mark the 30th anniversary of Sylvanian Families next year.
Director of Highlight PR, Alison Vellacott, said: "We're delighted to be working on such an iconic, heritage brand as Sylvanian Families.
"When you mention it to people, so many say how their child loves playing with them, or that they have all their Sylvanians carefully stored in their attic ready for the next generation.
"We're looking forward to tapping into that love for the brand and nostalgic sentiment."
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