Women taking part in the #nomakeupselfie craze which has raised millions for cancer research accidently ended up trying to adopt a polar bear, it has been revealed.
Thousands of women across the country have been posting pictures of their make-up free faces online and donating cash to Cancer Research UK.
But donations from those texting "DONATE" instead of "BEAT" have ended up with the wrong charity, with the money being donated to the Unicef, according to the BBC.
And the World Wildlife Fund (WWF) has said it has also received text messages because of the wrong keyword after some smartphones had autocorrected the word "BEAT" to read "BEAR".
Unicef has told the BBC that is has so far traced more than £18,000 that has been accidentally pledged.
The UN agency is now working to return the money to Cancer Research UK.
"DONATE to 70099" is an SMS keyword and shortcode combination used only by Unicef.
People took to the social media site Twitter after the smartphone autocorrect mistake.
"Just told Jamie to text 70007 for cancer and he accidentally sent bear," posted one Twitter user @ChrisKirk07. "Now he's got two polar bears."
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