We have teamed up with internet marketing troubleshooter John Bonney in a bid to assist Bath firms to make the most of modern technology.
Mr Bonney, an online marketing specialist with 14 years' experience working with small firms, is now operating with the Bath Chronicle on a new strategy aimed at boosting business for the city's firms..
And he's called the the campaign "on-line fight-back".
Mr Bonney is amazed that in this modern digital age there are still companies operating without a website, or with an out-of-date one.
He urged enterprises that do have a web presence to act too, by making sure their firm is optimised on searches.
And he stressed, that by turning to Chronicle for help with this, not only is it a win-win for the newspaper and the firms involved, but it also means money stays within the city's economy.
"I want to help businesses improve their on-line footprint," said Mr Bonney.
He explained that the perception of internet marketing is that it's mainly for companies with a global market.
But, he stressed, that is only part of the story and firms operating within Bath's economy can benefit hugely too.
"Most searches will have some sort of local element," he said.
The Chronicle also wants to help city firms gain representation on a host of platforms, such as Google, Youtube, Facebook and Twitter.
Mr Bonney said firms that are not pushing their goods or services in all these ways will "miss the boat".
"And it's the companies from outside the area that will take advantage," he said. "We are trying to raise awareness that this is an issue, and to help city businesses compete at a local level."
And Mr Bonney said who better to help Bath businesses than the city's newspaper?
He said: The Chronicle's tried and trusted brand, and the fact that we have been backing city businesses for years, makes it the perfect vehicle to push the on-line message and offer help.
"We are claiming the on-line space for Bath," he said.
Mr Bonney said help can be given on issues such as search engine optimisation, social media, bookmarking and web design.
If you have a question for Mr Bonney, contact sshelley@swmg.co.uk
